This Reddit Map is an interactive visualization of thousands of subreddits, laid out like cities on a map. It's based on actual user behavior, so subreddits that share audiences are grouped closely together. Whether you’re researching niches or just exploring for fun, the Reddit Map makes it easy to see how Reddit fits together.
Notes:
- Use your mouse scroll wheel to zoom in or out.
- Search for any subreddit to look for it faster, and all connected subreddits.
- Click on any subreddit node to view the subreddit content.
What Is the Reddit Map?
Our Reddit Map utilizes machine learning to analyze user activity across Reddit. It visualizes the network of subreddit communities based on the frequency of posts across multiple subreddits.
The outcome is a large, interactive map, resembling a galaxy of Reddit, where each point represents a subreddit and related ones are grouped close together.
Why Use a Reddit Map?
Unlike list-based discovery subreddit list, the Reddit Map helps you:
- Visually explore how different subreddits are connected
- Find niche communities near your target subreddit
- Discover unexpected audience overlaps
- Browse Reddit in a more intuitive, visual way
Whether you’re a researcher, marketer, power user, or just curious, this is one of the most powerful ways to explore Reddit's structure.
How It Works
The map is created using a graph layout algorithm and actual data from Reddit user interactions. Subreddits that share many common users are positioned closer together. Larger subreddits are represented by bigger nodes, and the entire map is color-coded by topic cluster.
You can search for any subreddit, zoom in or out, and click to visit any community directly on Reddit.
Who Is It For?
- Casual users who want to explore Reddit visually
- Researchers analyzing community overlap
- Marketers looking for audience expansion opportunities
- Developers interested in open-source visualization
How to Make the Most of the Reddit Map
The Reddit Map isn't just fun to explore, it's a powerful tool if you know how to use it. ]
Here's how to get real value out of it:
- Search a Subreddit You Know: Begin by entering a subreddit you are familiar with. The map will highlight this subreddit and display nearby communities with overlapping audiences. This allows you to quickly discover where similar discussions are taking place.
- Zoom In on Niche Clusters: As you navigate the map, focus on dense clusters. These areas often represent highly active, tightly-knit communities. You’ll uncover micro-communities that you wouldn’t find by browsing Reddit manually.
- Spot Gaps and Opportunities: If you are conducting market research or planning content, seek clusters with few competitors. Identifying a cluster that shows demand but has low saturation can assist you in establishing a place for your product, post, or brand.
- Validate Subreddit Ideas: Considering starting your own subreddit? Use the map to check if your idea already exists or if there's an underserved niche where it could succeed.
- Use the Visual Overlap to Plan Crossposts: Subreddits that are geographically close on the map likely share members. When sharing a discussion or promotion, these subreddits are excellent candidates for crossposting without appearing spammy or off-topic.
- Understand Audience Behavior: For marketers and community builders, this insight is crucial. The map illustrates how Reddit users transition between communities. Utilize this understanding to inform your messaging, content strategy, or advertising targeting.
The Reddit Map offers insights into Reddit's structure and helps you find where your voice fits.