How to Find the Best Reddit Threads to Comment

Want to know a traffic source that most marketers completely ignore?

Reddit.

In fact, Reddit now drives more referral traffic than every social platform except Facebook. That includes TikTok and Instagram.

And here’s what makes it even better:

Reddit threads rank on Google for years. A single well-placed Reddit comment can send you traffic for months (or even years) after you post it.

The problem? You need to find the RIGHT threads to comment on.

You can’t just spam random posts and expect results. You need to find high-value threads where your comment will actually get seen, upvoted, and clicked.

That’s exactly what I’m going to show you in this guide.

You’ll learn:

• Why Reddit comment marketing outperforms traditional social media
• How to identify high-potential threads before they blow up
• The “Opportunity Score” method for prioritizing which threads to comment on first
• A step-by-step process for finding comment opportunities at scale
• Real-world examples of threads that drive traffic (and what makes them work)

Let’s dive in.

Why Reddit Comment Marketing is a Hidden Traffic Goldmine

Before I show you HOW to find the best threads, let me explain WHY this strategy works so well.

Reddit’s Search Domination

Google loves Reddit.

In fact, Google specifically partnered with Reddit in 2024 to feature more Reddit content in search results. The result? Reddit threads now appear in Google’s AI Overviews and dominate search results for buying-intent queries.

When someone searches “best CRM for small business” or “Mailchimp alternatives,” they often see Reddit threads on page one.

And if YOUR comment is in that thread? You’re getting eyeballs from Google searchers without writing a single blog post.

The AI Training Effect

Here’s something most marketers don’t realize:

Reddit is one of the primary training sources for AI tools like ChatGPT, Perplexity, and Claude.

That means when someone asks an AI “What’s the best email marketing tool for startups?”-the AI usually pulls its answers from Reddit discussions.

If your product or brand is mentioned positively in those discussions, you’re influencing AI recommendations at scale.

Comments Beat Posts (Here’s Why)

Most marketers focus on creating Reddit posts. But comments are actually more powerful for these reasons:

• Lower spam detection risk. Reddit’s algorithms are much harsher on posts with links than on thoughtful comments.
• Better context for promotion. When you answer someone’s specific question, mentioning your solution feels natural, not spammy.
• Higher engagement rates. People in comment threads are already engaged in the discussion. They’re more receptive to helpful advice.
• Longer visibility window. A good comment can rise to the top of a thread and stay visible for months.

For more details, please read How to Comment Safely on Reddit without Getting Banned

How to Identify High-Value Reddit Threads

Not all Reddit threads are created equal.

Some threads will send you hundreds of visitors. Others will get you banned.

We’ve developed a simple framework called the “Opportunity Score” to help you identify which threads are worth your time.

Here are the five factors that determine a thread’s potential:

1. Potential Traffic

How many people are likely to see this thread?

Look at three metrics:

• Current upvotes: Higher upvotes = more visibility
• Comment count: Active discussions attract more readers
• Subreddit size: A post in r/technology (18M+ members) has more potential than r/SmallBusinessIT (50K members)

But here’s the thing: don’t ONLY chase huge subreddits. Smaller, niche communities often have higher-intent users who are more likely to click through.

2. Relevance to Your Product/Service

This is obvious but critical.

The best threads are ones where your product or expertise is a natural fit for the discussion.

Look for threads that contain:

• Direct questions about your product category (“What’s the best tool for X?”)
• Pain points your product solves
• Comparisons between your competitors
• “Help me decide” posts

If someone is asking “Where do you guys buy houseplants in the UK?” and you sell houseplants in the UK-that’s a perfect fit.

3. Thread Age and Activity

Timing matters more than you think.

The “golden window” for commenting is 0-2 hours after a post goes live. This is when posts are rising through the algorithm, and early comments get the most visibility.

But older threads have value too, especially if they rank on Google. Those threads send traffic for years, especially in ever-green niches.

4. Comment Competition

How many comments does the thread already have?

• Low competition (0-20 comments): Your comment is more likely to be seen
• Medium competition (20-100 comments): Still viable if you provide exceptional value
• High competition (100+ comments): Only worth it if the thread has massive traffic potential. You might want to get some upvotes for it.

5. Purchase Intent

This is the factor most marketers miss.

Some threads are just casual discussions. Others contain people actively looking to buy.

High-intent signals include:

• “What tool should I use for…”
• “Can someone recommend…”
• “Looking to switch from [competitor]…”
• “Best X for [specific use case]”

A thread with 50 upvotes but high purchase intent is worth more than a thread with 500 upvotes full of casual browsers.

How to Find High-Potential Threads: The Complete Process

Now let’s get tactical.

Here’s my step-by-step process for finding threads worth commenting on.

Step 1: Identify Your Target Subreddits

Start by listing subreddits where your target customers hang out.

Think about:

• Industry-specific subreddits (r/marketing, r/SaaS, r/ecommerce)
• Problem-specific subreddits (r/startups, r/Entrepreneur, r/smallbusiness)
• Product comparison subreddits (r/SuggestALaptop, r/HomeImprovement)
• Location-specific subreddits if relevant (r/london, r/AustralianMakeup)

Pro tip: Look at where your competitors get mentioned. Search Reddit for “[competitor name]” and note which subreddits appear most often.

Step 2: Set Up Keyword Monitoring

Manual searching is tedious. You need to monitor keywords automatically.

Create a list of keywords that indicate high-intent discussions:

• Your product category (“email marketing tool,” “CRM software”)
• Problems you solve (“my emails keep going to spam,” “how to track leads”)
• Competitor names
• Comparison queries (“Mailchimp vs,” “alternatives to”)

Step 3: Prioritize by Opportunity Score

Once you have a list of potential threads, rank them using the five factors I outlined above.

Here’s a simple scoring system:

Factor	Low (1 pt)	Medium (2 pts)	High (3 pts)
Potential Traffic	<1K views	1K-10K views	10K+ views
Relevance	Tangentially related	Related	Perfect fit
Timing	24+ hours old	2-24 hours old	0-2 hours old
Competition	100+ comments	20-100 comments	<20 comments
Purchase Intent	Casual discussion	Information seeking	Ready to buy

Add up the scores. Focus on threads scoring 10+ first.

Step 4: Filter for Google Rankings

This is the secret weapon.

Many Reddit threads rank on the first page of Google for valuable keywords. If you comment on THOSE threads, you’re essentially getting organic search traffic without doing any SEO.

Here’s how to find them:

1. Search Google for your target keywords
2. Note which Reddit threads appear on page 1
3. Prioritize these threads in your comment strategy

Even if a thread is months old, a helpful comment in a Google-ranking thread can drive traffic indefinitely.

Comments That Drive Clicks

Finding the right thread is only half the battle. You also need to write comments that get upvoted and clicked.

Here’s the structure I usually use:

Start With Value

Lead with something genuinely helpful. Answer the question, share an insight, or provide context.

🛑 Bad: “Hey, check out my tool at example.com!”

🟢 Good: “I struggled with this exact problem for months. The three things that finally worked for me were…”

Include Specific Details

Vague comments get ignored. Specific comments get upvoted.

🛑 Bad: “There are lots of good options out there.”

🟢 Good: “I’ve tested six different tools for this. The key differences are X handles this better for small teams, while Y is better if you need enterprise features like…”

Soft Mention (When Appropriate)

If your product is genuinely relevant, you can mention it, but do it naturally.

Natural mention: “I think specifically to solve this after dealing with the same frustration. But honestly, [competitor] is also solid if you need [specific feature].”

Salesy mention: “Check out ! It’s the best solution for this problem!” ← This gets downvoted.

End With Engagement

Invite replies or follow-up questions. This keeps the conversation going and increases your comment’s visibility.

“Let me know if you have questions about any of these, happy to share more details.”

Scaling Your Reddit Comment Strategy

Once you’ve mastered the basics, here are advanced tactics to 10x your results.

The “Rising Post” Technique

Instead of commenting on established threads, find posts that are about to blow up.

Go to your target subreddits and sort by “Rising” instead of “Hot.” These are posts gaining momentum but not yet competitive.

A comment on a rising post can ride the wave to the top.

The Domain Search Method

Want to find threads where people are already discussing your competitors or related products?

Search Reddit for competitor URLs directly.

For example, if you compete with Resend, search: site:reddit.com resend.com

This reveals threads where people are sharing or discussing your competitor, perfect opportunities to join the conversation.

The “Old but Gold” Strategy

Don’t ignore old threads that rank on Google.

Even if a thread is 6 months old, adding a helpful comment can still work because:

1. Google searchers are constantly discovering the thread
2. Your comment shows at the bottom but still gets seen
3. Some old threads get referenced in new discussions

Cross-Pollination

If you answer a question well in one thread, look for similar questions in other subreddits.

You can adapt your comment (don’t copy-paste!) for multiple threads on the same topic. This multiplies your visibility without multiplying your effort.

How to Use Thread Finder Tool

Finding threads manually is time-consuming. That’s where our Reddit thread finder tool above comes in.

Here’s how our thread finder works:

Step 1: Enter Your Search Query

Start with a keyword, topic, or even a URL related to your business.

For example:

• “I want to sell my houseplants in the US”
• “redaccs.com”
• “best CRM for startups”

The tool immediately analyzes Reddit to find relevant discussions.

Step 2: Prioritize by Opportunity Score

Sort results by relevance, traffic potential, or recency depending on your strategy.

Focus on threads where:

• Your expertise is directly relevant
• The thread has good traffic but low competition
• The discussion is ranking high on Google

Step 3: Click Through and Comment

Once you’ve identified your target threads, click through to Reddit and add your comment. Make sure your account has enough age (typically more than 6 months old) and high karma (typically more than 500 karma) to comment in all subreddits.

Remember the comment structure I outlined earlier: Lead with value, add specific details, soft-mention if relevant, and invite engagement.

The Bottom Line

Reddit comment marketing isn’t sexy. It’s not as flashy as viral TikToks or trending tweets.

But it works.

A single well-placed comment can:

• Rank on Google through the thread
• Influence AI recommendations
• Drive traffic for months (or years)
• Build genuine credibility in your space

The key is finding the RIGHT threads, ones with high traffic potential, strong relevance to your product, and audiences ready to take action.

Start with the threads with high Opportunity Score. Focus on quality over quantity. And always, ALWAYS lead with value.

Your future customers are on Reddit right now, asking questions you can answer.

Go find them.