How to Promote in Reddit Comments (Without Getting Banned)

Reddit comments can be a wonderful way to boost your business, but they also require careful use to avoid getting banned. Many business owners jump right in, reply people’s posts and share their links in comments immediately, and then get surprised when their accounts are banned quickly.

Doing Reddit comments is not easy at all, but when done right, it can help you attract visitors, establish trust, and improve your SEO – all without triggering Reddit's spam filters.

Why Everyone Loves Reddit Comments

Posts can catch people’s attention at first (and gain the most traffic), but it’s really the comments where trust is built and conversations flow.

Experienced Reddit marketers all know this:

• Higher engagement: People are already part of the discussion, so they're more open to thoughtful replies.
• Longer lifespan: Popular comment chains often get revived months later, keeping your brand visible.
• Community validation: Upvotes from other users act as social proof, boosting credibility for your reply.
• Natural promotion: Answering someone's question and mentioning your solution feels like genuine help.
• SEO benefits: Many Reddit threads show up on Google, so your comment could stay visible in search results for a long time.
• Less detection risk: Reddit's filters tend to be more strict on posts than on well-written content comments.
• Built-in context: You can frame your product as a solution to a specific problem, making it feel relevant and timely.

Never Use Direct Links

Direct links in comments are the fastest way to get banned.

When you drop a direct link, you will face one of these things:

• Instant removal if you use fresh Reddit accounts for posting links.
• Moderators remember spammers and would instantly remove your comments.
• Your domain could even get banned on Reddit.
• When you spam a lot, Reddit's spam filters flag your profile site-wide

Instead, you should:

1. Provide value first: Answer the question or add value to the discussion.
2. Mention your tool/service by name only: No link. Only name is enough. If people like it, people can find it easily.
3. Let curious users Google your brand: This drives organic discovery.
4. Engage beyond promotion: Reply to follow-up questions and upvote others to show you're a real participant.
5. Use storytelling lightly: Share a short personal experience that makes your comment feel authentic.
6. Be patient: This method builds credibility over time.

You might worry that without a direct link, their product might get overlooked. But actually, the situation is quite different. When users are actively searching for your brand name, they often feel as if they’ve discovered something special themselves, rather than feeling pressured to buy.

This shift in perspective makes them much more receptive and genuinely interested.

How to Warm Up My Reddit Accounts?

It is always recommended to build history and karma before promoting products to establish trust and credibility.

For the full detailed guide, please read our How to Warm Up Reddit Accounts.

First 2 Days

• Comment 5-7 times in the target subreddits
• Post something casual (a meme or question) unrelated to your business
• Upvote replies and engage naturally
• Aim for 30+ comment karma before making soft mentions

Recommended Warm-Up Steps

• Account age: 1+ month old
• Karma: 500+ total karma
• Activity ratio: 1:5 (every 5 helpful comments, write 1 soft mention).
• Subreddit history: Build a great history in the targeted subreddits before promoting.

These works make your account look real and trusted. Without it, even the best comment will get flagged. No one trusts a fresh account.

Understanding Karma

Karma isn't just a way to earn points on Reddit, it represents a currency of trust.

Two Types of Karma

• Post Karma: Earned when people upvote your posts (or submissions).
• Comment Karma: Earned when people upvote your comments under any submission.

For marketers, comment karma matters more. It shows you participate in conversations rather than just posting content.

Most subreddits have minimum requirements before you can post freely. The common thresholds are:

• Account age: 30+ days
• Karma: 50+ as a bare minimum

Read more: How to boost Reddit karma (post & comment)

How to choose the right post for commenting on Reddit

The biggest mistake new marketers make is commenting on irrelevant posts. The key to effective promotion is aligning your comments with the post’s intent.

Firstly, check out our guide regarding how to find Subreddits for commenting first.

High-Intent Posts

These are threads where users explicitly ask for recommendations. Examples:

• What's the best tool for X?
• Has anyone tried ___?
• Looking for services that solve Y problem.
• How can I ____ ?
• What is the best alternative to ___?

These are goldmines because your mention feels like a direct answer, not an ad.

Problem-Solving Posts

Here, users describe challenges without naming tools:

• "I'm struggling to get more leads for my small business."
• "How do you handle this specific workflow issue?"

If your product or service solves that pain point, your comment is welcome as advice.

When you align your reply with the original poster's intent, you avoid looking promotional and instead appear helpful. That's the key to long-term Reddit success.

How can I post links in Reddit comments?

Most of the time, links in comments are risky.

Even if your comment is valuable, a link can trigger auto-removal or moderator action.

However, if the entire comment section is already filled with product links, it's usually safe to join in.

In those rare cases, links are expected, and you won't stand out as a spammer.

Example: A thread where people are openly sharing tools, websites, or resources. If 10 other users have already dropped links, you can add yours too.

In most cases, it’s wiser to only use name mentions. This safeguards your account while still encouraging discovery, as users will search for your product if they find it interesting.

Start by sharing value

The best Reddit marketers don't start with promotion. They start with value.

Here's the simple strategy that works:

Step 1: Lead with a Micro-Solution

Offer a quick, actionable tip before mentioning your product.

Step 2: Add Context

Include your tool as a part of your experience. Make it natural.

Instead of

You should definitely use my tool, it's the best and solves every problem!

Try this

I've been using [TOOL] for generating the button effects for a client’s website. It solved the issue with just one click.

Step 3: Make them curious

End with an open offer:

Instead of trying to push your product onto people, you're doing three things at once:

1. Helping first – By solving part of the problem in your comment, you immediately provide value. The original poster (and others reading the thread) see you as someone worth listening to.
2. Proving expertise – Sharing a specific solution, result, or workflow shows that you've actually done this before. It makes your comment sound credible and grounded in real experience, not like an ad.
3. Inviting curiosity – When you stop short of hard-selling and leave the door open, users naturally want to learn more. They'll Google your brand, check your profile, or ask you for details.
4. Reduces resistance - People naturally ignore or downvote anything that looks like a sales pitch. A value-first comment avoids triggering that defense.

This is powerful because people trust what they find themselves more than what's pushed on them. If they discover your product on their own after reading your comment, it feels like they uncovered a useful tool , not like they were marketed to.

Why Soft Mention is the Best for Reddit

The soft mention is one of the safest and most effective ways to promote in Reddit comments because instead of hard-selling and linking to your products, you weave your product into the conversation naturally.

Here are some proven strategies that always work for me:

Share Your Experience

Real example:

I ran into the same issue last year when a client's site wasn't mobile-friendly. I tried a few page builders, but Webflow worked best for me. The difference was its responsive grid system – it solved the layout headaches instantly. Within two weeks, I went from a clunky mobile site to a clean design that cut bounce rates by 30%.

Discussion Strategy

Real example:

1. Post: "What tools or methods have helped you cut down review cycles with clients?"
2. Follow-up comment: "One trick that worked for me was creating clickable prototypes first so clients could give feedback quickly. I've been using [TOOL] for this, and it made the whole process smoother."

One of Many Mentions

Example:

MidJourney if you want premium artistic, stylized outputs, Stable Diffusion if you need open-source flexibility, and [TOOL X] (free, web-based) has worked well for creating fast, realistic 3D mockups for client projects. Best choice depends on how much control vs. speed you need.

The Detailed Review

Example:

I've been using CleanShot X on my Mac for about 6 months. The screenshot and annotation tools are super handy, though the cloud storage limits can be a bit annoying. Still, it solved my main problem of needing quick, shareable screen recordings for clients, so it's been totally worth it.

Why this works:

• Balanced mentions sound real, not promotional.
• Including competitors boosts credibility.
• Redditors trust authenticity, not perfect reviews.

Advanced Strategies

After mastering the basics, try these advanced tactics to scale your Reddit comment marketing without appearing spammy.

The Visual Value

Instead of dropping external links, share content natively inside Reddit – images, charts, GIFs, or short clips that genuinely help the discussion. Then, work your product mention into the caption or comment.

How to use it:

• Upload a chart that explains a complex process, and mention the “source”.
• Post a quick before/after GIF to show a solved problem.
• Share a screenshot of a dashboard, with your product casually visible.
• Turn a tip into an infographic and attach it directly to your comment.

Why it works:

• Native posts blend in – Redditors trust content hosted on the platform more than external links.
• Bypasses link filters - Many subreddits block promotional links, but allow image or video uploads.
• Adds real value - A helpful visual can make your advice more memorable than text alone.
• Drives curiosity - When users see the tool behind the visual, they naturally want to check it out.
• Boosts visibility - Reddit's algorithm favors comments and posts with media, giving you more reach.

I am the founder of…

Instead of hiding behind an anonymous account, step into the role of a trusted insider. Redditors respect authenticity, especially when you're upfront about who you are.

How to use it:

• Introduce yourself clearly: "I'm the founder, but here's what I've learned..."
• Share insights from your direct experience building or running the product.
• Offer to answer questions, even critical ones, without defensiveness.
• Avoid pushing sales, the value comes from honest discussion, not a pitch.

Why it works:

• Strengthens brand trust – Even if someone doesn't buy right away, they remember your honesty.
• Authenticity stands out - Many comments feel vague or salesy. Owning your role shows you're confident and real.
• Builds authority – Sharing founder-level context or behind-the-scenes knowledge positions you as the expert.
• Opens dialogue – People are more likely to ask follow-ups or DM you when you're transparent.

The Follow-Up Strategy

Instead of trying to close the deal in a single comment, treat Reddit as a conversation that unfolds in steps. Each stage adds more value and gradually builds trust.

How it works:

• Initial comment - Start by answering the question with practical advice. Add a light, natural mention of your tool as part of your experience.
• Follow-up replies - When others comment back or ask questions, give deeper help. Share more specifics, examples, or insights without rushing to sell.
• Direct messages (DMs) - If someone asks for more detail or explicitly requests a link, share it privately. This keeps you compliant with subreddit rules while still delivering the resource.

The Early Momentum

Reddit rewards speed and interaction. That’s how Reddit works.

The first 15-30 minutes after you post a comment can determine whether it climbs to the top or gets buried.

The Early Momentum Strategy focuses on giving your comment the best chance to stick.

How it works:

• Boost visibility early – Upvote your comment within the first 15 minutes. This initial traction helps push it higher where more people will see it.
• Stay active – Don't just drop the comment and disappear. Monitor the thread, reply to follow-ups quickly, and keep the conversation going.
• Engage authentically – Upvote others, thank people for feedback, and show you're part of the discussion. This "shields" your comment from being flagged as self-promo.

Use the Correct Tone

How you write your comments matters as much as what you write.

Reddit users can smell "marketer-speak" instantly.

• Keep it conversational, like you're talking to a friend.
• Share numbers, timeframes, or real outcomes to back up claims
• Acknowledge limits: "It's not the best, but it solved our main issue"

In short: Write like a real person, not an ad.

What is the best time to make Reddit comments?

Even great comments won't work if they're posted at the wrong time or too often.

Here's how to stay visible without looking suspicious.

• New posts: The first 1 hour after a post goes live are critical for visibility.
• Peak Reddit hours: 5-9 PM EST on weekdays, 111-2 PM on weekends.
• Subreddit rules: Every community has its own active windows. Observe and adapt.

How often should I comment?

• Mix your commenting times: Don't always comment at the time frame every day.
• Spread activity: Avoid flooding the same subreddit with a lot of comments in a day.
• Join other subreddits: Spread efforts across multiple relevant subreddits.
• Avoid streak posting: Don't reply to multiple threads back-to-back in the same minute.
• Respect subreddit pace: Smaller communities may see 1-2 posts a day – don't dominate them with multiple comments.
• Only do soft mention 1 every 10 comments.

Consistency is more powerful than bursts of activity. The goal is to look like a trusted participant, not a marketer on a mission.

Mistakes to Avoid

Even if your intentions are good, certain actions almost guarantee bans or shadowbans. Avoid these at all costs.

Reddit is unforgiving when you break etiquette. The safest way forward is to blend in, provide value, and keep your promotions subtle.

Tracking Your Results

Since direct links are risky, you'll need to rely on indirect signals to measure Reddit's impact. Done right, you'll still see clear results.

• Brand searches: Check Google Search Console or Google Trends for spikes in your brand name.
• User feedback: Ask new customers "How did you hear about us?" – Reddit often comes up.
• Organic mentions: Monitor when others start recommending your brand on Reddit.
• Traffic sources: Look for Reddit, ChatGPT, or Perplexity as referrers in analytics.

These indicators help prove whether your efforts are working, even without direct links.

Your First Week on Reddit

Think of Reddit comment marketing as a marathon, not a sprint. The accounts that succeed are the ones that build trust slowly and consistently.

If you want to shortcut the hardest part, building up a trusted Reddit accounts, sites like REDAccs.com can deliver high karma accounts daily, so you can easily scale up your projects, and focus on creating content.

Contribute first, promote second, and you'll see results that last.